Questions teams ask before they start.

A CSV or Excel file with your list, and a user with an advertiser role on the ad account you want to build audiences in.

CSV and Excel (.xlsx). For Excel, you pick the sheet and the row that holds the column headers. One file builds one audience.

Not yet. Google Sheets, HubSpot and Salesforce are planned but not available. Today, export the list to CSV or Excel and upload it.

About 10 minutes to connect your ads account, upload a file and confirm the columns. The ad platform then takes 24 to 48 hours to finish matching.

It recognizes common header names, like Company, Website, Email and Country, and suggests which column holds each field. You confirm or change the mapping before anything is sent.

No. Audience Sync creates a new audience for each file, so it never changes audiences you built another way.

Yes. Each audience lives in one ad account, and you can build audiences in every account you manage.

Upload a new version of the file. Audience Sync compares it with the previous version and sends only the rows that were added or removed. The new file replaces the old list, so rows missing from it are removed from the audience.

Yes. You can add or remove a single company or contact by hand in the app.

No. Audiences change only when you upload a new version or edit a row. Audience Sync doesn't pull lists from your files or any other source on a schedule.

It strips http, www and page paths from website domains, turns country names into 2-letter codes, removes duplicate rows and skips invalid emails. Skipped rows are listed so you can fix them. Cleanup follows fixed rules and never adds outside data.

ABM platforms add intent data, account scoring, website tracking and their own ad buying. Audience Sync does one job: it turns the lists you already keep into audiences in your ads account, and keeps them current when you upload a new version.

The ad platform needs at least 300 matched companies or contacts before it will run ads to an audience. Audience Sync shows "Below minimum" when an audience is under that.

It depends on your data. Company lists with clean website domains, and contact lists with work emails, match best. Audience Sync reads the match rate back from the ad platform after each upload.

The audience shows "Failed" in the app. Check the file and the connection, then upload again. If the connection to your ads account has expired, the audience shows "Needs attention" until you reconnect.

In the app. Each audience shows its status, and a banner appears when one needs attention. Audience Sync doesn't send alert emails.

No. Audience Sync doesn't track website visitors. It only uses the files you upload and the rows you add by hand.

No. We hash email addresses with SHA-256 as soon as we receive them and keep only the hash.

No. Uploaded files are deleted after processing. We keep only the hashed emails and matching columns needed to update the audience.

No. We only use the data in the files you upload.

Removing an audience stops updates and deletes its stored list data within 30 days. Audiences already in your ads account stay there until you delete them.

Nobody. Each customer's lists build that customer's audiences only. See security and data and our privacy policy.

Per team, based on how many audiences you run. See pricing.

No. You pay for Audience Sync. Your ad spend goes straight to the ad platform, with no markup from us.

It's in early access. Book a demo and we'll set you up.