Use cases

Every campaign starts from a list you already keep.

Six ways teams turn the lists they already export as CSV or Excel files into audiences in their ads account.

Account-based marketing

Target accounts

Run account-based campaigns against your tier 1 list. When accounts are added or dropped, upload the new version and only those rows change in the audience.

ExcelTier 1 target accounts
CompanyABM · Tier 1
412 companies·name, domain, country
Buying committees

Known contacts

Reach the people you already know at open deals. Contacts are matched by hashed email, plus name, company and country to lift match rates.

CSVBuying committee contacts
ContactDeal acceleration
640 contacts·hashed email, name, company
Events

Event and webinar attendees

Upload the attendee export right after the event. Keep registrants and attendees as separate files to show each group different ads.

CSVWebinar attendees · Q4
ContactWebinar follow-up
ExcelConference booth visitors
ContactEvent follow-up
Stop wasted spend

Suppress customers

Stop paying to show prospecting ads to people who already buy from you. Upload customers and employees as exclusion audiences, and upload a new version as customers sign.

ExcelCurrent customers
ExcludeExclude · customers
CSVEmployees
ExcludeExclude · employees
Win-back

Re-engage lost deals

Export the closed-lost list sales already keeps, upload it, and give those accounts a reason to look again.

CSVClosed-lost, last 12 months
CompanyWin-back
380 companies·name, domain
Lookalikes

Seed lookalikes

Use your best customers as the starting point for predictive audiences in your ads account. Upload a new version as you win more.

ExcelBest customers
CompanySeed · best customers

List names and counts are examples.

Which list would you upload first?

Bring it to a 20-minute demo and see it become an audience.